Podiums are a very suitable place to arrange products in stores and hypermarkets. In contrast to product display stands, shelving end bays, and shelves, podiums provide brands with more space for the arrangement of their products and allow customers to access the products from four sides. In terms of design and branding, a podium has great potential. A podium can be designed and produced using different materials such MDF, plexiglass, metals, polycarbonate, etc. Moreover, the attractiveness of podiums can be increased much more with the use of optical elements and equipment so they can attract more buyers to themselves.