The last point that buyers encounter when shopping and need to make a final decision is where the store shelves are located. Through shelf branding, we can highly increase the attention of buyers to products. In shelf branding, it is possible to use tools such as dividers, stoppers, shelf-talkers, header, bulging elements, optical elements, wobblers, etc. Using a combination of all of these tools will result in a more beautiful view on a shelf and buyers will make their purchases with a better feeling and more trust which will increase in higher sales for you. Also, shelf branding allows you to introduce your new products to your customers much faster because in shelf branding you easily transfer different advertising messages and show the functional benefits of a product to your audience.